Creativity for busniess Essay Example | Topics and Well Written Essays - 1250 words

Creativity for busniess - Essay Example The toy operates with a button on its left foot which lead it to ‘dance’. This is made possible through an internal computerised memory which connects to a sensor placed at the foot and the combination of a force to move its head, arms and legs. The product is aesthetically pleasing to children as it represents a character from the popular television program named â€Å"In the Night Garden†. The character wears an extremely bright red blanket and a two-tone blue coat contrasting to each other and its red ‘hair’ and big eyes features especially draw attention from the toddlers. Health and Safety is an essential consideration for children’s toys thus the product is made durable so that it would not break apart or loose bits. However, caution is necessary for toddlers age below 18 months as there are three small red cotton ‘hairs’ which prompt hazards to toddlers who started teething and possibility of choking themselves by placing th e blanket into their mouth. Educational Value:  The toy is educational in relation to the child’s development. It helps in the child’s social and emotional development as the child can imagine the toy ‘talking’ and ‘dancing’ with her and being entertained at the same time. Product 2: Construction Train Set Purpose and Function of the product: This product allows the user to organize role-plays using the train, wooden train tracks and props. The user can build the track themselves and set up the props according to their wish and push the train around the track. The age range the product is suitable for The Early Learning Centre suggests that this product is suitable for children age between 3 to 8 years old as there are small parts which pose choking risk to younger children. Design, quality, durability, usability, visual appeal, health and safety The toy is of top quality ensuring the wooden tracks fit to each other and in perfect shape. The toy operates while the child put the wooden tracks together, set up the props and pushes the toy train on the track. The product is aesthetically pleasing to children as children generally place great interest on transports. The toy has light wood tracks and props with brightly coloured train which bring joy and attention to the children. Health and Safety is critical and the product is designed to be durable so that it would not snap or deform easily. The props are not suitable for children below the recommended age range as younger kids have the tendency of swallowing things. The sharp edges also pose a danger to the kids. Educational Value The educational value associated with this product is that it assists older children to develop their imagination during the role-play. It also enhances the child’s fine motor skills as the child pushes the toy train and having to assemble the tracks themselves. ________________________________________________________________ Our advert isements believe: A strong branding is vital to differentiate the products illustrated above and motivates consumer to purchase the product. In order to establish a robust position of the products in the challenging environment and industry, extensive marketing activities have to be conducted aimed to increase the familiarity of children to the idols related to the product. Kids’ club would be an effective way to get the children involved. Kids clubs organized by retailers, producers and media outlets have been

Smiling Might Not Be Such a Safe Way to Treat Safeway Customers Essay

Smiling Might Not Be Such a Safe Way to Treat Safeway Customers - Essay Example Management realizes this predicament. More precisely, the management of Safeway Supermarkets understands the importance of this issue. This is why management introduced the â€Å"Superior Service† policy. The intentions of this policy were very clear, but in reality, there are some challenges that prevent the policy from staying in place over the long term. Now that some workers are complaining against the policy, Safeway Supermarkets will have to revisit this policy and try to change it in a way that suits the privacy needs of its employees but also makes sure that the customer is being looked after. Main Issues The main issue here is that these are unionized workers and they are being forced to do something that they are uncomfortable with. The Union Food and Commercial Workers Union should focus on the point that the policy introduced by Safeway Supermarkets encroaches on the privacy of some of its privacy. Put more specifically, it is not the actual policy that causes this , but rather the actions of those customers who misinterpret friendliness for something else. As a Safeway Supermarkets produce clerk, Richelle Roberts, testifies: â€Å"†¦hit on every day by men who think she is coming on to them† (Associated Press, 2012). This confirms that it is the actions of the employees that are being misinterpreted rather than the actual policy encouraging this kind of behavior. Analysis This is a strange case because both the employees and management do not share sole responsibility for this situation. From the management’s point of view, they have every right to expect that their employees are courteous and polite to customers. No one would expect anything less. Also, using undercover shoppers to try and catch employees out is legal because it can be considered as a type of performance review. The employees working in the customer sales department need to be tested on their ability to interact with customers, since this takes up a large part of their job. On the other hand, employees should have the power to selectively choose when to smile at a customer and when not to. If a timid female employee noticed a large, overpowering man, then she might feel uncomfortable by smiling towards him. Employees should not be punished if they choose not a smile at a certain customer. If an employee feels intimidated or scared in any way, then they should not have to make friendly gestures towards that particular person. Of course, if it was discovered that an employee was not being friendly to any customers, then management would have the right to pull them up on it. Methods There needs to be a discussion between the management of Safeway Supermarkets and The Union Food and Commercial Workers Union about how a compromise can be reached. As discussed above, employees should not be forced to smile at every customer, and there should be no punishment for not doing so. On the part of the employees, they should have to be polite to a t least 75 percent of the customers who walk into a store on any given day. Of course, it would be up to the individual employee to choose who to smile at and who not to. This way, employees do not have to feel threatened by customers and also a friendly image is being displayed by the company for the most part. Conclusion Issues